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Google AdWords, now known as Google Ads, is an online advertising platform developed by Google.

It allows businesses to create and run ads on Google’s search engine results pages (SERPs),

Google Display Network, YouTube, and other partner websites. The platform uses a

pay-per-click (PPC) model, where advertisers bid on keywords relevant

to their target audience, and pay when users click on their ads.

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Here are some key features and components of Google Ads:

1. Campaigns: Advertisers can create different campaigns based on their advertising goals, such as driving website traffic, generating leads, promoting products or services, increasing brand awareness, or driving app installs.
2. Ad Groups: Within a campaign, advertisers organize their ads into ad groups. Ad groups contain a set of keywords and ads that are closely related to each other. This allows advertisers to create targeted ads and manage them more effectively.
3. Keywords: Advertisers select relevant keywords that trigger their ads to appear when users search for those keywords on Google. They can choose broad match, phrase match, exact match, or broad match modifier options to control the keyword targeting.
4. Ad Formats: Google Ads supports various ad formats, including text ads, image ads, responsive ads, video ads, app promotion ads, and more. Advertisers can customize their ads to suit their goals and target audience.
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6. Ad Auction: When a user searches on Google or visits a website within the Google Display Network, an ad auction takes place. Advertisers bid on keywords and compete for ad placement based on factors like bid amount, ad quality, and expected click-through rate.
7. Ad Ranking: Google uses an ad ranking system to determine the position of ads in search results or on partner websites. Ad ranking considers factors like bid amount, ad quality and relevance, landing page experience, and expected impact of ad extensions and other ad formats.
8. Ad Extensions: Advertisers can enhance their ads with additional information, such as sitelinks, call extensions, location extensions, review extensions, and more. Ad extensions provide more visibility and options for users to engage with the ad.
9. Conversion Tracking: Google Ads offers conversion tracking tools to measure the effectiveness of ad campaigns. Advertisers can set up conversion tracking to track actions like purchases, form submissions, app downloads, or phone calls generated by their ads.
10. Budget and Bidding: Advertisers set a daily budget for their campaigns and can control how they want to bid for their ads. They can choose manual bidding or automated bidding strategies based on their objectives.

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Google AdWords is a now-obsolete advertising platform that was rebranded as Google Ads in 2018. Google Ads is an online advertising service offered by Google, allowing businesses to display their ads on Google’s search engine results pages (SERPs), as well as on other Google partner websites and platforms.

With Google Ads, advertisers bid on specific keywords relevant to their products or services. When users search for those keywords on Google or visit websites that are part of the Google Display Network, relevant ads may appear. Advertisers pay for their ads based on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) model, where they are charged either when someone clicks on their ad or when their ad is shown a thousand times.

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Google Ads offers various ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads. Advertisers can target their ads based on factors such as location, language, device type, demographics, interests, and more. They can also set a budget for their campaigns and track the performance of their ads through metrics such as impressions, clicks, click-through rates (CTR), conversions, and return on investment (ROI).

Overall, Google Ads is a powerful advertising platform that allows businesses to reach a large audience and target their ads effectively. However, it’s worth noting that the information provided here is accurate as of my last knowledge update in September 2021, and there may have been updates or changes to Google Ads since then.

Google Ads provides advertisers with detailed performance metrics and reporting tools to monitor and optimize their campaigns. It is a powerful platform for businesses to reach their target audience, increase visibility, and drive traffic and conversions.

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